7 Wood Mafia

Subject: Why Topgolf accidentally 
proved that most golfers don't need
less loft.

Every golfer has heard the same 
advice:

"Hit driver."

Longer is better.

Lower spin.

More distance.

But here's an interesting piece of 
evidence.

Walk into a Topgolf location and 
take a look at the club they hand 
beginners.

It's called the "Sure Thing" driver.

And there's a reason it exists.

Topgolf isn't trying to win a long 
drive contest.

They're trying to make sure 
customers have fun.

Because happy golfers come back.

The Sure Thing driver uses 
approximately 20 degrees of loft—
far more than the 9° or 10.5° 
drivers most golfers buy.

Why?

Because loft makes golf easier.

Exhibit A: The Numbers

Typical driver:

- 9° to 10.5°

Topgolf Sure Thing driver:

- About 20°

Typical seven wood:

- 20° to 22°

Think about that.

The Sure Thing driver sits almost 
right on top of a seven wood in 
terms of loft.

In other words, the club Topgolf 
gives beginners is essentially a 
seven wood disguised as a driver.

That's not an accident.

Why Topgolf Does It

Topgolf's business depends on one 
thing:

People having fun.

If customers top every drive and 
lose every ball, they don't come 
back.

So Topgolf made the game easier.

More loft.

More launch.

More confidence.

More smiles.

The Question Nobody Asks

If a business built around fun 
intentionally gives beginners 
more loft…

Why does the golf industry 
continue to convince average 
golfers they need less?
The 7 Wood Mafia Position

We're not anti-driver.

We're anti-suffering.

If you hit driver well, keep 
swinging it.

But if your seven wood launches 
higher, stays in play, and helps 
you enjoy golf again...

Maybe you've already found your 
answer.

Maybe Topgolf figured it out 
years ago.

Case Status: CLOSED